📜 Privacy Policy
Effective Date: 01/01/2025
California Financial Consulting (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data, as required by the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and applicable regulations by the U.S. Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).
1. 🔍 Information We Collect
We may collect the following categories of personal information:
| Category | Examples |
| Identifiers | Name, address, email address, phone number, Social Security Number, driver’s license, passport |
| Financial Information | Bank account, income, assets, investment history, tax status, net worth |
| Commercial Data | Transaction history, service preferences |
| Internet/Technical Info | IP address, browser type, and usage data on our website |
| Professional/Employment | Job title, employer, income, retirement accounts |
| Sensitive Personal Data (where applicable) | Government-issued IDs, account numbers, or any data that may be required to fulfill investment advisory services |
2. 🛠 How We Use Your Information
We use your information for:
- Providing investment advisory services
- Creating and maintaining your client profile
- Complying with legal and regulatory obligations (SEC, FINRA)
- Processing transactions and financial planning
- Communicating with you about your accounts and services
- Personalizing your user experience
- Internal research, analytics, and compliance audits
3. 🧑💼 How We Share Your Information
We do not sell your personal information. We may share your information with:
- Custodians, brokers, insurance providers, and other financial service firms that help us deliver services
- Regulatory bodies (e.g., SEC, FINRA) as required by law
- Legal and tax advisors under client instruction
- Service providers for IT, website, and data security
- Authorized third parties (only with your written consent)
All third parties are required to protect your information in accordance with confidentiality agreements and regulatory expectations.
4. 🧾 Your Rights Under CCPA (California Residents)
If you reside in California, you have the right to:
- Request Disclosure – Know what personal data we collect, use, disclose, and retain
- Request Deletion – Ask us to delete personal data we collected (with legal exceptions)
- Opt-Out of Sale – We do not sell your data, but this right still applies
- Non-Discrimination – We will not mistreat you for exercising your privacy rights
To submit a request:
Email us at: info@CalFin.ai
Call us at: [(310) 541-1000
We will verify your identity before processing any request.
5. 🌍 Your Rights Under GDPR (If Applicable)
If you are located in the European Union (EU) or European Economic Area (EEA), your rights include:
- Right to Access
- Right to Rectification
- Right to Erasure (“Right to be Forgotten”)
- Right to Restriction of Processing
- Right to Data Portability
- Right to Object
Lawful Basis for Processing:
We process your data based on contractual necessity, legal obligation, legitimate interest, or consent.
6. 🔐 Data Security
We maintain strict administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, misuse, or alteration. These include:
- Encrypted data storage
- Secure client portals
- Role-based access control
- Regular audits and cybersecurity monitoring
- Confidentiality training for all employees
7. 📦 Data Retention
We retain your information as long as necessary to fulfill the purposes outlined in this policy and as required by applicable law, including SEC and FINRA recordkeeping rules.
8. 🍪 Cookies and Tracking
Our website may use cookies and other tracking tools to improve user experience and site analytics. You can control cookie settings through your browser.
We do not respond to Do Not Track (DNT) signals at this time.
9. 👶 Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.
10. 🔄 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in laws, regulations, or our business practices. We will post the revised version with the “Last Updated” date at the top of this page.
11. 📬 Contact Us
If you have any questions about this Privacy Policy, please contact:
California Financial Consulting
9663 Santa Monica Blvd Suite 785, Beverly Hills, CA 90210
Phone: (310) 541-1000
Email: info@CalFin.ai
Website: https://www.CalFin.ai
For this page, California Financial used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.